At KeyBank, partnership isn’t something that comes and goes. It’s always there. And their bankers never stop anticipating, listening, and being readily available for all their clients’ needs. In other words, there’s never a moment they’re not ready to meet you. Never.

When Arby’s launches the first Venison-Elk Burger to come from a drive-thru, it launches that burger in the most adventurous way possible.

Check out the AdAge Article, see it on Creativity Daily’s Top 5, or get some sick merch on ArbysHikeThru.com.

ACCOLADES:
2024 Gold National Addy
2024 Best-In-Show Addy - Experiential
2024 Gold Regional Addy

Sasquatch is part of the crew now. After all, man and beast aren’t all that different—at least not from these guys. Which is why this campaign celebrates guys doing their thing, unapologetically and to the fullest. You can think of “Jack Links Is Good With It,” as a stamp of approval—because it is.

I helped win the pitch for the United Nations OCHA campaign promoting World Humanitarian Day—a special time commemorating the civilians and aid workers who unjustly come in harm's way during times of war.

THE PROBLEM: When militants ignore the rules of war, civilians are often caught in the crossfire.

IDEA: With help from a first-ever Facebook Live camera effect, we created a campaign around empathy, enabling FB users to tell victims' stories on their behalf. Additional touchpoints in film, national OOH (including UN Building exterior and Times Square), drove people to sign a global petition holding world leaders accountable.

ACCOLADES:
2018 D&AD Wood Pencil
2018 Cannes Shortlists
2018 One Show Merit
2018 ADC Merit

At a pivotal time for the Nissan brand, we created a campaign that celebrated the very people who built it—the drivers.

Based on real Nissan owners, we highlighted how each were moved, in and out of their vehicles.

To show that we’re all the same in this desire to be moved, we had an actress known for her transformations take on the personas of each owner. None other than Emmy-nominated actress, Joey King.

The result was surprisingly emotional work for a brand people didn't know how to feel about.

Learned so much working with some of the funniest people on the planet. Truly an honor to write on this famous QSR campaign. These are some of my favorite pieces.

With more than ten years since a major redesign, the Rogue had become a little predictable.

It was our job to re-launch Nissan’s most popular vehicle in a fashion fitting of its name. To have the Rogue… Go Rogue.

Aidells smoked sausages are made from unique flavor combinations. To let the world know, we classified an equally eclectic breed of eater. None other than—the Aidell-atarian.

Fun Fact: I recently went totally Aidell-atarian and never looked back.

At KeyBank, your Taco ATM balance is always in good standing. Because when KeyBank says it “Meets You in the Moment,” it’s more than a clever line. 

All summer long, we rolled out a fleet of mobile “Taco,” “Toy,” and “Thank You” ATMs to bring this campaign promise to life.

When Nissan decided to overhaul their beloved Frontier, some were skeptical if the crowd-pleasing nameplate could be improved upon. But that’s what this campaign was all about. Pushing out beyond your greatest accomplishments in pursuit of something even greater.



And who to launch this new masterpiece? We took the road less traveled in the truck category, opting for a strong, female lead. None other than Brie Larson.

When you think Motorola, what comes to mind? Is it the Razr? Us too. So when Moto wanted to launch its greatest product innovation in ten years, we had to get creative with getting the brand back on people's radars.

INSIGHT: 10% of all Moto social mentions were related to #Razr.

IDEA: Turn the nostalgia up to eleven and remind our target how much they loved Motorola with the ultimate Razr throwback video.

EXECUTION: We used nostalgic social posts and our anthem video to drive sign ups for more information about Moto's latest launches. In parallel, we launched Motorola's Snapchat channel with "Snaps from the Past," retargeting our followers with teasers leading to the anthem.

RESULTS: This became the most shared video in the brand’s history.

Travelers doesn’t just protect the present; it protects the future for generations to come.

After you put your mark on a piece of Jared Jewelry, it’s no longer just “by Jared.” It’s “Jared by You.”

So we touted the brand’s (and gift-givers’) bespoke jewelry chops through moments inspired by authentic gifting—including those gifting to themselves.

Just as Monkey Shoulder rewrote the rules of whisky, we gave patrons permission to rewrite the night itself—flipping the script on the usual humdrum hangouts, stuffy dress codes, and boring cocktails.

Some other favorites from my Nissan days.